New Arrivals - Business and management
This book guides you through the entire grant-writing process and helps you apply for some of the billions of dollars available in government and private sector grants.
"Do you consider yourself a hunter? If you have you ever dated, played sports, or held a job, then your answer should be yes. We are always hunting--trying to track down and take the things we want, the things that will make our life bigger, better, safer, more satisfying, exciting, and just plain fun. In The Hunt, serial entrepreneur, hunter, and OutdoorHub founder David Farbman offers a way of thinking about work, life, and our connection with the world based upon the ancient discipline of hunting. The Hunt will inspire anyone striving for more to think like hunters--with poise, concentration, and skill; to identify their targets; and, with focus, determination, and satisfaction, to achieve those goals. Specifically, THE HUNT shows how to: get a bigger, clearer picture of your life and goals, and discover things about yourself and your ability that you've never noticed or seen before. Gain the hunter's special skills at observation and perception, to understand your environment. Learn "predatory consciousness" the full understanding of your prey, whether business partners or competitors, so you can predict their actions. Harness and leverage every opportunity to obtain your desired outcomes and inspire your best thinking. Fully understand where to pick battles, and where not to "hunt" at all. The principles of The Hunt will give you a clearer, sharper lens for seeing the world and shaping your role in it. You'll make better decisions, form stronger alliances, build better strategies, target bigger wins, and uncover more opportunities. Best of all, you will become a true hunter when you know who you are, what you want, and how to get what you're hunting for"-- Provided by publisher.
Marketing strategies are evolving faster than ever before, and mastering the latest and greatest strategies are essential to getting results. This updated edition of the classic marketing bestseller includes new and revised material, with full coverage of the latest marketing trends and how to effectively apply them to your business. Whether it's boosting your baseline marketing skills, figuring out social media, developing a comprehensive Internet marketing strategy, or getting expert tips on effective local marketing techniques, Marketing for Dummies, 4th Edition has everything you need in one easy-to-use and accessible guide.
If you read the 'business pages' of a newspaper or if you listen to the financial news on television or radio, you will often hear terms such as 'liability', 'balance sheet' or 'earnings'. These terms turn up in non-financial contexts as well: 'he was more of a liability than an asset'. If you invest in shares, manage your family's personal finances, or sit on a committee of the property company which owns your apartment, you will receive financial statements. If you are a manager in a company, a hospital or a school, you will see accounting information often. This Very Short Introduction provides a guide to understanding and using accounting information. Christopher Nobes explains the main areas of accounting work, from bookkeeping and financial reporting to auditing and management accounting. Terms like 'debits', 'pre-tax income' and 'goodwill' are simplified and explained, making accounting a more approachable, understandable topic.
In this provocative yet practical book, renowned speaking coach and communication expert Nick Morgan highlights recent research that shows how humans are programmed to respond to the nonverbal cues of others?subtle gestures, sounds, and signals?that elicit emotion. He then provides a clear, useful framework of seven ?power cues? that will be essential for any leader in business, the public sector, or almost any context. You?ll learn crucial skills, from measuring nonverbal signs of confidence, to the art and practice of gestures and vocal tones, to figuring out what your gut is really telling you
Combines Napoleon Hill's thirteen steps to success with case studies of noteworthy women, outlining a master plan for success for all women.
Helping young people find their path to a successful future-with or without college. College isn't right for everyone. And as tuition costs continue to rise, more and more young people-from straight-A students to the not-so-avid pupils-are choosing an alternative to the 4-year degree. Yet there is little support to help them find their track to a promising future beyond the classroom. Make Your Own Lunch empowers and guides young people as they search for their answer to the age-old question: "What do you want to be when you grow up?" Readers discover new ways to pursue their interests and gain experience through travel, philanthropy, and more.
"The first thing Sophia Amoruso sold online wasn't fashion - it was a stolen book. She spent her teens hitchhiking, committing petty theft, and dumpster diving. By age twenty-two, she had resigned herself to employment, but was still broke, directionless, and checking IDs in the lobby of an art school--a job she'd taken for the health insurance. It was in that lobby that Sophia decided to start selling vintage clothes on eBay. Flash forward eight years to today, and she's the Founder, CEO and Creative Director of Nasty Gal, a $100+ million online fashion retailer with over 350 employees. Sophia's never been a typical CEO, or a typical anything, and she's written #GIRLBOSS for girls like her: outsiders (and insiders) seeking a unique path to success, even when that path is windy as all hell and lined with naysayers"--Provided by publisher.
For the top-earning woman, the rules are different. She faces a much higher risk for burnout, infidelity, and divorce. In this highly practical book, financial guru and media star Farnoosh Torabi?a breadwinner herself?presents a bold strategy that not only addresses how income imbalances affect relationships and family dynamics, but also how a woman can best manage (and take advantage of) this unique circumstance?emotionally, socially, and financially.
A primer on new media and online marketing from two advertising giants, 'DigiMarketing' is a commonsense introduction to the topics of digital media, online marketing, and advertising, all written in a simple, jargon-free style.
Examines marketing strategies for high-tech products, with advice for techology companies on how to increase their market share more rapidly when new technologies are introduced to consumers.
Offers advice for using the power of word-of-mouth recommendations to gain the attention of customers by producing the type of product or becoming the type of organization that people want to spread the word about.
"...Joe Pulizzi explains how to attract prospects and customers by creating information and content they actually want to engage with. No longer can we interrupt our customers with mediocre content and sales messages they don't care about. Epic Content Marketing takes you step-by-stepthrough the process of developing stories that inform and entertain and compel customers to act--without actually telling them to. Epic content, distributed to the right person at the right time, is the way to truly capture the hearts and minds of customers. It's how to position your business as a trusted expert in its industry. It's what customers share and talk about. Once we hook customers with epic content, they reward us by sending our sales through the roof..."--From the publisher.
Presents information on effectively using the online business network, describing how to create profiles, request and write recommendations, find a job, market a business, increase sales, and find employees.
Create dynamic dashboards and put your data on display with For Dummies. No matter what business you?re in, reports have become a staple of the workplace, but what good is a report if no reads it, or even worse, understands it? This all new edition of Excel Dashboards & Reports For Dummies is here to help you make meaning of all your data and turn it into clear and actionable visualizations. Fully updated for the latest business intelligence and spreadsheet tools in Excel 2013, this book shows you how to analyze large amounts of data, quickly slice data into various views on the fly, automate redundant reporting, create eye-catching visualizations, and more.
Whether you want to serve a community need, assist citizens, or advocate for animals?your aspiration is a noble one and likely an ideal mission for a nonprofit organization. The experts at Entrepreneur show you how to turn your desire for change into a successful?and satisfying?business. This indispensable guide helps you determine if your business idea is nonprofit or for-profit, understand and identify their business mission and vision, staff and run a lean operation, select and manage a board of directors, manage finances to the satisfaction of the IRS, find a location and set up shop, master fundraising, use social media and other cost-effective outreach, and manage sustainability and growth. All startup steps are supported by insider knowledge from successful entrepreneurs, dollar-stretching tips, missteps to avoid, resources, and more.